People today have a tendency to confuse PR and advertising, but the reality is that they're quite different and while great advertising can bring your company lots of publicity, there´s nothing like good PR to give you that boost from the public eye. To get more info on PR services you can visit https://relevanceinternational.com/services/.
To begin with, you will need to understand that PR is public relations. It´s policy that isn´t paid for in money, like advertising. It requires far more effort to make good PR, but it's well worth it because this procedure is a lot more effective for publicizing your company.
The benefits of using PR are many, so let´s have a look at a couple of them. PR is generally free. It could cost you in print out your press release and stamps to send them, but it´s still a great deal cheaper than advertising which can run into the tens of thousands of dollars!
No matter how much you pay for an advertisement, you´ll never get a major front page placement. That´s reserved for information and offering great PR is a fantastic way to have that place for absolutely nothing.
People today know that advertisements are paid for and they take them with a grain of salt. While a fantastic advertisement can still convert, individuals are automatically suspicious of an ad.
But with media coverage caused by PR, people won´t have their guard up. They´ll read your story and be interested in it without being suspicious as it's supposed to be unbiased.